World's
McDonald's has signed on to be the title sponsor of the 2007 McDonald's ITU Duathlon World Championships, the Metropolitan Richmond Sports Backers has announced. The sponsorship by McDonald's highlights the event's international flavor with more than 500 athletes from more than 25 countries expected to compete.
"Securing McDonald's as the title sponsor is a major step forward for hosting the World Championships and validation of the growth of this sport," said Sports Backers executive director Jon Lugbill. "We are thrilled to have our event associated with one of the most well known brands in the world-- McDonald's."
Events like the Duathlon, support McDonald's overall Balanced, Active Lifestyles program which encourage consumers to pursue a varied diet, make healthy food choices, and exercise regularly. "McDonald's is a company that is a true community partner and is committed to promoting physical fitness, health, and well-being through numerous local initiatives, such as the 2007 McDonald's ITU Duathlon World Championships," said William Washington, McDonald's Owner/Operator and President of the McDonald's of Richmond Cooperative. He added, "We see the athletes competing in the World Championships as role models for a healthy lifestyle and in particular the duathlon because running and biking are so accessible to youth throughout the world."
Duathlon is a biking and running event. Competition in this year's event in Richmond will feature a 15K (9.3 miles) run, followed by an 80K (49.7 miles) bike ride, then another 7.5K (4.66 miles) run. The entire course takes place in downtown
"The Sports Backers' and McDonald's have a common goal of hosting a world-class event that lives up to the standards of the elite athletes that will be participating," said Lugbill. "This event will solidify
The new logo for the 2007 McDonald's ITU Duathlon World Championships represents all that will come together to make this event a success. The logo was created by the
"We wanted to incorporate the two sports with the image of the world but to also highlight the warmth and hospitality our region is famous for providing to our guests," said Charlie Connell, managing partner of PUNCH. National Federations or other organizations wishing to use the logo for promotion of the event may do so with permission from the Sports Backers or International Triathlon Union (ITU).
The Sports Backers' track record of running successful events such as the Ukrop's
"The Sports Backers have a well-known history of hosting first- class events," said Jeff Dyrek, national events director for USA Triathlon, the governing body for duathlon in this country. "Events like the Ukrop's
Athletes and spectators alike will be able to enjoy the shopping, sports, history, and culture the Richmond Region offers. The city of
3 Comments:
Sweet.
I still don't get how McD promotes healthy stuff, yet their food is loaded with calories...at least they advise people to be active. That's a plus for them.
-Tris
Good to see one of the most recognized brands in the world put money behind a "dead" sport.
I wouldn't consider it a "dead" sport, but that may be because I've been around it my whole life.
-Trista
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