Wednesday, August 22, 2007

What is it?

A colleague asked me "What is all this stuff all about?" (stuff being HM Gear) I responded, it's the best stuff you have, only better. He looked at me with a puzzled look and asked what I meant. I explained that I have clothes that I absolutely love how they fit, but I hate the fabrics they are made of. I have fabrics that I love, but they fit like poo. Then there are the pieces that fit great when I am working out, but are garbage if I am doing anything else. I really like some of the Team Disco stuff, but really don't like how it looks.

So, take all the stuff you have, imagine it being better, and that's what we do. Best fabrics, best all around fit, and the best looks. Clearly understated in appearance, but far superior in function.

Be Comfortable Be Active Be Happy


Blogger Steve! said...

So what you are saying is that you made the perfect garments for everyone or just yourself?

12:34 PM  
Blogger Happy Mutant said...

They are the best garments for our target market. What exactly that market is would be a whole other post. But what we do is take the current "best" stuff, get rid of the "why did they do that?" parts, add the "why didn't they do that" parts, and then tweak the fit to make it the new "best" stuff.

4:15 PM  
Blogger Steve! said...

Yeah, can it hold an iPod?

12:47 PM  
Blogger Happy Mutant said...

Some of the pieces can indeed hold an ipod

7:00 PM  

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